{"id":4066,"date":"2017-07-25T09:39:07","date_gmt":"2017-07-25T09:39:07","guid":{"rendered":"https:\/\/get3dsmart.com\/Stagingsite\/\/\/?p=4066"},"modified":"2017-08-28T14:29:44","modified_gmt":"2017-08-28T14:29:44","slug":"who-wants-to-be-the-volvo-of-3d-printing","status":"publish","type":"post","link":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/","title":{"rendered":"Who Wants To Be the Volvo of 3D Printing?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2kKOdiflbds\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Safety is such a touchy subject in 3D printing.<\/strong> A lot of desktop users get really defensive the minute the subject comes up. Others are in denial. They claim there are no safety issues with 3D printing. But 3D printers aren\u2019t inherently safe. The subject must be addressed and that creates a business opportunity. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Someone could become the Volvo of 3D printing!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4069 alignleft\" src=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/wp-content\/uploads\/2017\/07\/Volvo2.jpg\" alt=\"\" width=\"400\" height=\"553\" srcset=\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/Volvo2.jpg 400w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/Volvo2-217x300.jpg 217w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Back in the 60\u2019s and 70\u2019s cars weren\u2019t very safe. Ralph Nader first gained notoriety for his book, Unsafe at Any Speed, which was about safety issues related to the Chevrolet Corvair. Ford had issues of its own. Rear end collisions were rupturing the gas tanks in their Pinto model, causing the cars to catch fire. They weren\u2019t alone. Nearly every major label had safety problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One brand saw that as an opportunity. Volvo. Among their many other contributions to automotive safety, Volvo was the first to use laminated safety glass. They also <\/span><a href=\"https:\/\/www.wired.com\/2009\/08\/strapping-success-the-3-point-seatbelt-turns-50\/\"><span style=\"font-weight: 400;\">invented<\/span><\/a><span style=\"font-weight: 400;\"> and patented the modern three-point safety belt, which became standard on all Volvo cars back in 1959. Even though Volvo granted them free use of the patent, it took other automakers years to incorporate them into their cars. It wasn\u2019t until 1974 that modern, three-point seatbelts finally became mandatory for all cars sold in the USA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volvo definitely walked the walk, and as a result their brand became synonymous with safety. It was their competitive advantage, and it took other car companies decades to overcome it.<\/span><\/p>\n<h4>3D Printers Aren\u2019t Inherently Safe<\/h4>\n<p><span style=\"font-weight: 400;\">Safety is a pretty broad topic, but with desktop 3D printing, some of the potential hazards include heat, fire and pollution. Most printers operate with heat, and it is possible that someone or something can get burned. Further, they utilize several electrical components which can spark a <\/span><a href=\"https:\/\/www.reddit.com\/r\/3Dprinting\/comments\/6cekgk\/house_fire_thanks_to_cheap_printer_from_china\/\"><span style=\"font-weight: 400;\">fire<\/span><\/a><span style=\"font-weight: 400;\">. During the printing process they can also emit potentially dangerous <\/span><a href=\"https:\/\/3dprint.com\/179369\/3d-printing-emissions-study\/\"><span style=\"font-weight: 400;\">particles<\/span><\/a><span style=\"font-weight: 400;\"> into the air.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There also isn\u2019t a lot of oversight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a previous <\/span><a href=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/2017\/02\/06\/3d-printer-just-kill-people\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> on the topic, I wrote that the 3D printing industry \u201c is immature and much of the work that\u2019s gone into creating these devices has been done by startups. Some don\u2019t have prior experience working with consumer electronics. Until recently, very few desktop 3D printers were even UL or CE approved. Off-the-shelf components like power supplies and motors were typically conforming, but the devices themselves were untested.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I wanted to dig a bit deeper on this topic, so I contacted Norman Lowe, Global Program Manager, Digital Manufacturing at UL. He\u2019s the subject matter expert on 3D printing equipment certification. He estimates that only 20% of desktop 3D printers have been tested by UL. He further estimates that only approximately 50% of all desktop printers have been tested by any safety organization or agency.<\/span><\/p>\n<h4>Safety Is a Competitive Advantage<\/h4>\n<p><span style=\"font-weight: 400;\">Now, I\u2019m not suggesting that the printers being sold today are unsafe. If used correctly, they\u2019re okay. But to some degree it\u2019s like driving a car from the 60\u2019s. Safety is an afterthought. Few in the industry are touting their safety features and no one is synonymous with the term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you&#8217;re thinking, \u201cif those desktop printer users aren\u2019t concerned about safety, where is the market?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There has been a critical shift in who is buying desktop machines. A few years ago, most manufacturers were focused on the consumer market. They were convinced there would be a 3D printer in every home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then the bottom fell out. 3D Systems exited the consumer business. MakerBot crashed and burned. It seemed that everyone, all at once, made a pivot to business professionals and the education market. The new goal was to put a 3D printer on every desk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge with that, is that buyers in those markets are more savvy. They\u2019re used to buying commercial equipment. They have expectations, including product safety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I discussed this in an earlier <\/span><a href=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/2017\/03\/06\/new-era-desktop-3d-printing\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> when I noted that<\/span><span style=\"font-weight: 400;\">, in the U.S., \u201cmany distributors of educational products won\u2019t even rep a product that hasn\u2019t been UL tested and approved. Large school districts are buying dozens of printers at a time. In their bid documents, they often require verification of testing. Makes sense. They would have difficulty escaping liability if something happened and they didn\u2019t attempt to confirm a product\u2019s safety.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In another <a href=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/2016\/12\/07\/3d-printing-educational-market\/\">article<\/a>, I wrote that, &#8220;there have been\u00a0<a href=\"http:\/\/www.chicagotribune.com\/bluesky\/originals\/ct-3d-printer-emissions-health-risks-bsi-20160203-story.html\" target=\"_blank\" rel=\"nofollow noopener\">studies<\/a>\u00a0which\u00a0<a href=\"http:\/\/3dprint.com\/tag\/safety-of-3d-materials-and-printing\/\" target=\"_blank\" rel=\"nofollow noopener\">suggest<\/a>\u00a0that carcinogens and other ultrafine particles can be released into the environment when certain plastics are melted in 3D printers. Schools are becoming more aware of this.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this current request for proposal (<\/span><a href=\"http:\/\/www.cobbk12.org\/centraloffice\/Purchasing\/CurrentSolicitationsBids-RFPsv3\/3DPrintersB1751_Sol.sign.pdf\"><span style=\"font-weight: 400;\">RFP<\/span><\/a><span style=\"font-weight: 400;\">) from Cobb County School District in Georgia. They\u2019re looking to buy several 3D printers and their <a href=\"http:\/\/www.cobbk12.org\/centraloffice\/Purchasing\/CurrentSolicitationsBids-RFPsv3\/3DPrinters,B1751_AtchA.xlsx\">specs<\/a> require that machines should be \u201cUL CSA CE Approved\u201d and that \u201cmaterials must be non toxic. There should be no air born [sic] dust particles. There should be no glues or bonding agents.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want another example? OECM is a not-for-profit group procurement sourcing partner for Ontario Canada&#8217;s education sector, broader public sector, and other not-for-profit organizations. A while back they also issued an <a href=\"http:\/\/oecm.ca\/sites\/default\/files\/RFP\/3D_243_RFP_web_Final.pdf\">RFP<\/a> for 3D printing. In it, they said:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The Proponent shall provide evidence (i.e. science-based research articles, emission tests) to substantiate that the proposed Products (including consumables and accessories) are well-suited, from a health and safety perspective, for varying environments and users (i.e. primary classroom, behind the counter used by technicians). The Supplier shall, during the Term, make every effort to communicate and advise the Client on Product features and other innovative accessories that will minimize user\u2019s risks in usage of Products.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So while it may not be a huge concern yet, there is ample evidence to suggest that schools and other institutional users are concerned about safety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019re still not convinced. We can debate the importance of, and market for safety all day. That\u2019s what the comments section is for! <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>But let\u2019s say you\u2019re buying what I\u2019m selling.<\/strong> You think that safety is a big deal in professional and educational environments and that being synonymous with safety could be a major competitive advantage. How do you capitalize?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, let me tell ya.<\/span><\/p>\n<h4>How To Be The Volvo of 3D Printing<\/h4>\n<ol>\n<li style=\"font-weight: 400;\"><b><i>Review your current product<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Check for anything that could create a safety issue. Fix what you can, flag what you can\u2019t. It will need to be addressed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Get your product UL approved<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; It\u2019s one thing to use UL approved components, but it is another to have your device approved. Do it and put the UL Mark on your product and packaging.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Identify potential partners<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Find other, complimentary products that help make yours safer. These might include things like enclosures, fire and carbon monoxide detectors, and fire suppressors. It could also include filament manufacturers and others who can make your overall solution safer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Make safety a priority in R&amp;D<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Give your R&amp;D team a new directive. Consider safety as a critical requirement in all future development. Challenge them to design a 3 point seat belt for 3D printing. Something so profound it would be indecent to hoard the patent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Emphasize safety<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Make safety the primary marketing message. Include it on packaging, on all digital properties, and in advertising<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Promote the topic<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Use content to elevate the importance of safety. Target key decision makers (School district procurement managers, IT managers, etc.) <\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Write a boilerplate<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; 3D printers are a whole new category for most IT and procurement folks. Give them a tool that helps them specify and requisition 3D printers that meet their safety requirements<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Sell safety first<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Teach sales reps, resellers and others to sell the importance of safety. Make it a hot button issue<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Continue to innovate<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Make safety the topic of all press engagements. New innovations drive interest and engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Win deals<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; Based on your unique competitive advantage<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Most of these seem pretty obvious. The bigger challenge is in execution. For example, it\u2019s easy to talk about getting a device UL approved. Doing it is another matter. There\u2019s cost and time involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mr. Lowe told me that costs for UL testing can cost $7,000 &#8211; $14,000 for products bound for the North American market. Due to the immense variance in local rules, testing for global certification can be a lot more expensive, in some cases approaching $100K. But there is significant potential for ROI.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWe\u2019ve found that addressing safety concerns with any technology \/ product introduction enables wider adoption, says Mr. Lowe. \u201cUltimately, informed consumers demand safe products and will hold manufacturers accountable for putting safe products on the market. The 3D printing market is no different.\u201d<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in learning more about safety standards and associated regulations, check out UL&#8217;s <a href=\"http:\/\/www.ul.com\/wp-content\/themes\/countries\/downloads\/am\/3D-PRINTING-EQUIP-SAFETY-GUIDELINE_EDITION2.pdf\">Compliance Guideline<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others on my list are less conventional. Consider my suggestion to write a boilerplate. In the old days of sales, we took a consultative approach. One of our goals was to expose pain points. While that intensified the buyer\u2019s need for a solution, it also helped us frame the deal. We could subtly align client needs with our strengths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes clients even allowed us to help write their bid documents. This was the holy grail. If we helped write the RFP, we could specify features that only we could provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, say we discovered that a lot of the client\u2019s copy jobs involved high page counts. We had a document feeder that could accommodate 100 sheets. Others could only do 50. We\u2019d write the bid to include a 100 sheet feeder, knowing no one else could meet the spec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Times have changed. Many of today\u2019s RFP\u2019s are just copied from others. How hard is it really? Go to Google, find a similar RFP, and copy and paste. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.google.com\/search?q=school+3d+printer+rfp&amp;oq=school+3d+printer+rfp&amp;aqs=chrome.0.69i59.4352j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4070\" src=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-9.32.49-AM.png\" alt=\"\" width=\"450\" height=\"540\" srcset=\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-9.32.49-AM.png 784w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-9.32.49-AM-250x300.png 250w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-9.32.49-AM-768x921.png 768w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-9.32.49-AM-500x599.png 500w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a>But go ahead and try. <a href=\"https:\/\/www.google.com\/search?q=school+3d+printer+rfp&amp;oq=school+3d+printer+rfp&amp;aqs=chrome.0.69i59.4352j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">Search<\/a> \u201cschool 3D printer RFP\u201d and see what comes up. Mostly bid notices and a couple of old articles. Imagine if on page one, there was a link saying, \u201cDownload our FREE 3D printing RFP template.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How hard would it be to emphasize safety? \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re skeptical consider the \u201cdisaster recovery\u201d business for a minute. Before Amazon Web Services (AWS), a lot of companies ran web applications on their own servers. Many of those were mission critical, so customers forced vendors to commit to uptime. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also started asking for business continuity and disaster recovery plans, which became a big business for companies like <\/span><a href=\"http:\/\/www.sungardas.com\/en\/services\/disaster-recovery-and-business-continuity\/\"><span style=\"font-weight: 400;\">Sunguard<\/span><\/a><span style=\"font-weight: 400;\"> and others. Eventually it became a standard question. Nearly every RFP required that bidders include a copy of their disaster recovery plan, and almost every plan looked alike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those with strong disaster recovery plans made it a hot button issue early. Others spent a significant amount of time and energy playing catch up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the age of the Internet, the tactics are different but the goal is the same. <strong>To differentiate.<\/strong><\/span><\/p>\n<h4>The Clock Is Ticking<\/h4>\n<p><span style=\"font-weight: 400;\">I\u2019m not the only one who sees safety as a differentiator. Companies in the desktop space are starting to get it. <\/span><a href=\"http:\/\/www.rize3d.com\/printer\"><span style=\"font-weight: 400;\">Rize<\/span><\/a><span style=\"font-weight: 400;\">\u00a0recently launched as \u201cthe industrial 3D printer that can sit safely on your desk.\u201d <\/span><a href=\"https:\/\/3dprint.com\/180596\/leapfrog-launches-bolt-pro-printer\/\"><span style=\"font-weight: 400;\">Leapfrog<\/span><\/a><span style=\"font-weight: 400;\"> just announced a new model that is a fully enclosed and includes an activated HEPA carbon filter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a start, but far from a comprehensive plan to compete using safety as a differentiator. In Leapfrog\u2019s case it seems like safety is more of an afterthought. On their <\/span><a href=\"https:\/\/www.lpfrg.com\/en\/bolt-pro-3d-printer\/\"><span style=\"font-weight: 400;\">web page<\/span><\/a><span style=\"font-weight: 400;\">, they don\u2019t even treat it as a separate benefit. It\u2019s just helps make Leapfrog\u2019s printer \u201csuitable for office and factory floors.\u201d<\/span><\/p>\n<p><strong>No one today is the Volvo of 3D printing. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">No one is really driving the conversation about safety in this market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think it could be you? Then let\u2019s talk!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Safety is such a touchy subject in 3D printing. A lot of desktop users get really defensive the minute the subject comes up. Others are in denial. They claim there are no safety issues with 3D printing. But 3D printers aren\u2019t inherently safe. The subject must be addressed and that creates a business opportunity.<a class=\"article-read-more\" href=\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\"><i class=\"flownewsicon fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[68,206,109,204,208,203,205,202,103,207,108,201],"class_list":["post-4066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new","tag-3d-printing","tag-aws","tag-ce","tag-cobb-county-school-district","tag-hepa","tag-leapfrog","tag-rfp","tag-rize","tag-safety","tag-sunguard","tag-ul","tag-volvo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Wants To Be the Volvo of 3D Printing? | Get3DSmart<\/title>\n<meta name=\"description\" content=\"No one today is the Volvo of 3D printing. Safety is a key differentiator and a big opportunity for desktop 3D printer manufacturers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Wants To Be the Volvo of 3D Printing? | Get3DSmart\" \/>\n<meta property=\"og:description\" content=\"No one today is the Volvo of 3D printing. Safety is a key differentiator and a big opportunity for desktop 3D printer manufacturers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\" \/>\n<meta property=\"og:site_name\" content=\"Get3DSmart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/get3Dsmart\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-25T09:39:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-28T14:29:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Hauer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Get3DJohn\" \/>\n<meta name=\"twitter:site\" content=\"@get3dsmart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Hauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\"},\"author\":{\"name\":\"John Hauer\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/person\/f3061f6b5979fbf1489fa9b7e49dc0db\"},\"headline\":\"Who Wants To Be the Volvo of 3D Printing?\",\"datePublished\":\"2017-07-25T09:39:07+00:00\",\"dateModified\":\"2017-08-28T14:29:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\"},\"wordCount\":1970,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#organization\"},\"image\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg\",\"keywords\":[\"3D printing\",\"AWS\",\"CE\",\"Cobb County School District\",\"HEPA\",\"Leapfrog\",\"RFP\",\"Rize\",\"safety\",\"Sunguard\",\"UL\",\"Volvo\"],\"articleSection\":[\"Newest Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\",\"url\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\",\"name\":\"Who Wants To Be the Volvo of 3D Printing? | Get3DSmart\",\"isPartOf\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg\",\"datePublished\":\"2017-07-25T09:39:07+00:00\",\"dateModified\":\"2017-08-28T14:29:44+00:00\",\"description\":\"No one today is the Volvo of 3D printing. Safety is a key differentiator and a big opportunity for desktop 3D printer manufacturers.\",\"breadcrumb\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage\",\"url\":\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg\",\"contentUrl\":\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/get3dsmart.com\/Stagingsite\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who Wants To Be the Volvo of 3D Printing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#website\",\"url\":\"https:\/\/get3dsmart.com\/Stagingsite\/\",\"name\":\"Get3DSmart\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/get3dsmart.com\/Stagingsite\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#organization\",\"name\":\"Get3DSmart\",\"url\":\"https:\/\/get3dsmart.com\/Stagingsite\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/MobileLogo2.jpg\",\"contentUrl\":\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/MobileLogo2.jpg\",\"width\":380,\"height\":88,\"caption\":\"Get3DSmart\"},\"image\":{\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/get3Dsmart\/\",\"https:\/\/x.com\/get3dsmart\",\"https:\/\/linkedin.com\/company\/get3dsmart\",\"https:\/\/www.youtube.com\/channel\/UCYuDHXlLcqDiXYI1FXEBVcg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/person\/f3061f6b5979fbf1489fa9b7e49dc0db\",\"name\":\"John Hauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e7823899fd4b06dc20519acbe9d9abb2679eab4c43526ce46453516a7c9cfcb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e7823899fd4b06dc20519acbe9d9abb2679eab4c43526ce46453516a7c9cfcb?s=96&d=mm&r=g\",\"caption\":\"John Hauer\"},\"description\":\"As a technology journalist, John focuses primarily on the topics of 3D printing, artificial intelligence, virtual reality and automation. His original content has been featured on Forbes, TechCrunch, Futurism, QZ.com, Techfaster.com, 3DPrint.com, and Fabbaloo, among others. John Hauer is the co-Founder and CEO of CDJ Designs, a product development company that leverages cutting-edge technology to launch innovative new products, faster and less expensively. He\u2019s also the Founder and CEO of Get3DSmart, a consulting practice that helps large companies understand and capitalize on opportunities with 3D printing. Follow John on Twitter at @Get3DJohn\",\"sameAs\":[\"https:\/\/linkedin.com\/in\/johnhauer\",\"https:\/\/x.com\/Get3DJohn\"],\"url\":\"https:\/\/get3dsmart.com\/Stagingsite\/author\/johnhauer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who Wants To Be the Volvo of 3D Printing? | Get3DSmart","description":"No one today is the Volvo of 3D printing. Safety is a key differentiator and a big opportunity for desktop 3D printer manufacturers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/","og_locale":"en_US","og_type":"article","og_title":"Who Wants To Be the Volvo of 3D Printing? | Get3DSmart","og_description":"No one today is the Volvo of 3D printing. Safety is a key differentiator and a big opportunity for desktop 3D printer manufacturers.","og_url":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/","og_site_name":"Get3DSmart","article_publisher":"https:\/\/www.facebook.com\/get3Dsmart\/","article_published_time":"2017-07-25T09:39:07+00:00","article_modified_time":"2017-08-28T14:29:44+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg","type":"image\/jpeg"}],"author":"John Hauer","twitter_card":"summary_large_image","twitter_creator":"@Get3DJohn","twitter_site":"@get3dsmart","twitter_misc":{"Written by":"John Hauer","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#article","isPartOf":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/"},"author":{"name":"John Hauer","@id":"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/person\/f3061f6b5979fbf1489fa9b7e49dc0db"},"headline":"Who Wants To Be the Volvo of 3D Printing?","datePublished":"2017-07-25T09:39:07+00:00","dateModified":"2017-08-28T14:29:44+00:00","mainEntityOfPage":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/"},"wordCount":1970,"commentCount":1,"publisher":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/#organization"},"image":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage"},"thumbnailUrl":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg","keywords":["3D printing","AWS","CE","Cobb County School District","HEPA","Leapfrog","RFP","Rize","safety","Sunguard","UL","Volvo"],"articleSection":["Newest Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/","url":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/","name":"Who Wants To Be the Volvo of 3D Printing? | Get3DSmart","isPartOf":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/#website"},"primaryImageOfPage":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage"},"image":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage"},"thumbnailUrl":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg","datePublished":"2017-07-25T09:39:07+00:00","dateModified":"2017-08-28T14:29:44+00:00","description":"No one today is the Volvo of 3D printing. Safety is a key differentiator and a big opportunity for desktop 3D printer manufacturers.","breadcrumb":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#primaryimage","url":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg","contentUrl":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/volvo-695419_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/get3dsmart.com\/Stagingsite\/2017\/07\/25\/who-wants-to-be-the-volvo-of-3d-printing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/get3dsmart.com\/Stagingsite\/"},{"@type":"ListItem","position":2,"name":"Who Wants To Be the Volvo of 3D Printing?"}]},{"@type":"WebSite","@id":"https:\/\/get3dsmart.com\/Stagingsite\/#website","url":"https:\/\/get3dsmart.com\/Stagingsite\/","name":"Get3DSmart","description":"","publisher":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/get3dsmart.com\/Stagingsite\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/get3dsmart.com\/Stagingsite\/#organization","name":"Get3DSmart","url":"https:\/\/get3dsmart.com\/Stagingsite\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/logo\/image\/","url":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/MobileLogo2.jpg","contentUrl":"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2017\/07\/MobileLogo2.jpg","width":380,"height":88,"caption":"Get3DSmart"},"image":{"@id":"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/get3Dsmart\/","https:\/\/x.com\/get3dsmart","https:\/\/linkedin.com\/company\/get3dsmart","https:\/\/www.youtube.com\/channel\/UCYuDHXlLcqDiXYI1FXEBVcg"]},{"@type":"Person","@id":"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/person\/f3061f6b5979fbf1489fa9b7e49dc0db","name":"John Hauer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/get3dsmart.com\/Stagingsite\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e7823899fd4b06dc20519acbe9d9abb2679eab4c43526ce46453516a7c9cfcb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e7823899fd4b06dc20519acbe9d9abb2679eab4c43526ce46453516a7c9cfcb?s=96&d=mm&r=g","caption":"John Hauer"},"description":"As a technology journalist, John focuses primarily on the topics of 3D printing, artificial intelligence, virtual reality and automation. His original content has been featured on Forbes, TechCrunch, Futurism, QZ.com, Techfaster.com, 3DPrint.com, and Fabbaloo, among others. John Hauer is the co-Founder and CEO of CDJ Designs, a product development company that leverages cutting-edge technology to launch innovative new products, faster and less expensively. He\u2019s also the Founder and CEO of Get3DSmart, a consulting practice that helps large companies understand and capitalize on opportunities with 3D printing. Follow John on Twitter at @Get3DJohn","sameAs":["https:\/\/linkedin.com\/in\/johnhauer","https:\/\/x.com\/Get3DJohn"],"url":"https:\/\/get3dsmart.com\/Stagingsite\/author\/johnhauer\/"}]}},"_links":{"self":[{"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/posts\/4066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/comments?post=4066"}],"version-history":[{"count":22,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/posts\/4066\/revisions"}],"predecessor-version":[{"id":4138,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/posts\/4066\/revisions\/4138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/media\/4068"}],"wp:attachment":[{"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/media?parent=4066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/categories?post=4066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/get3dsmart.com\/Stagingsite\/wp-json\/wp\/v2\/tags?post=4066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}