{"id":4375,"date":"2018-01-18T21:44:27","date_gmt":"2018-01-18T21:44:27","guid":{"rendered":"https:\/\/get3dsmart.com\/Stagingsite\/\/\/?p=4375"},"modified":"2018-01-18T23:11:48","modified_gmt":"2018-01-18T23:11:48","slug":"3d-printing-another-block-blockchain","status":"publish","type":"post","link":"https:\/\/get3dsmart.com\/Stagingsite\/2018\/01\/18\/3d-printing-another-block-blockchain\/","title":{"rendered":"Will 3D Printing Add Another Block to the Blockchain?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For 3D printing to go beyond prototyping and make <em><strong>real money<\/strong><\/em> from end-use part production, large-scale digital manufacturing networks will need to be constructed. Once the infrastructure is in place, blockchain could play a big role in helping protect intellectual property and manage licensing and payment. But if used strategically, the cryptocurrencies enabled by blockchain could also provide a new source of funding, putting more capacity in the right places, faster. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently Kodak <\/span><a href=\"https:\/\/www.marketwatch.com\/story\/kodak-boards-the-blockchain-bandwagon-2018-01-09\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> a major blockchain initiative. Their idea is to use digital ledgers to help photographers manage usage rights and get paid for their work. <\/span><span style=\"font-weight: 400;\">Central to the plan are KODAKOne which will serve as an image rights management platform and KODAKCoin, a new cryptocurrency that will uniquely serve the photography profession.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kodak\u2019s stock nearly tripled after the announcement, raising their market value by over $150 million. But according to the company\u2019s CEO, Jeff Clarke, this wasn\u2019t just a gimmick to pump life into Kodak\u2019s ailing stock. In the press release, Mr. Clarke noted that photographers <\/span><span style=\"font-weight: 400;\">have \u201clong struggled to assert control over their work and how it\u2019s used,\u201d adding that terms like cryptocurrency aren\u2019t just buzzwords, they \u201care the keys to solving what felt like an unsolvable problem.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how you cut it, blockchain is a buzzword and one that is creating short-term value for companies in many different industries. One extreme example is Biopix, which started out as an animal healthcare company, licensing and selling hormone solutions for the farm and livestock industries. In a pretty extreme pivot, the company was renamed RIOT Blockchain and changed its focus to become<\/span><span style=\"font-weight: 400;\">\u00a0a strategic investor and operator in the blockchain ecosystem. In September, 2017 it was a $4 stock. By mid-December it topped $38 per share. It has since settled back down, trading today at under $17.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other examples are also easy to find. Long Island Ice Tea Company changed its name to Long Blockchain Corp and poof, its stock jumped nearly 3x, from $2 per share to over $6. Also, Hooters parent company, Chanticleer Holdings Inc., announced it would use cryptocurrency for its loyalty program and saw a sharp increase in stock value. Some have even (jokingly) <\/span><a href=\"https:\/\/investorplace.com\/2018\/01\/buy-ibm-stock-for-blockchain\/#.Wl9_s5M-csk\"><span style=\"font-weight: 400;\">suggested<\/span><\/a><span style=\"font-weight: 400;\"> that IBM officially add blockchain to their company name.<\/span><\/p>\n<h4>Blockchain &amp; 3D Printing<\/h4>\n<p><span style=\"font-weight: 400;\">What does any of this have to do with 3D printing? Well for starters I can think of a few companies in this industry that could benefit from a spike in their stock price. Maybe go with 3D Blockchain Systems or Stratasys Cryptocurrency?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a more serious note, blockchain and the cryptocurrencies it enables, do create some big opportunities for the 3D printing industry. In fact Deliotte envisions <a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/focus\/3d-opportunity\/3d-printing-blockchain-in-manufacturing.html\">use cases<\/a> for blockchain throughout the product lifecycle. They refer to it as the &#8220;digital thread for additive manufacturing:&#8221;<\/span><\/p>\n<div id=\"attachment_4379\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www2.deloitte.com\/insights\/us\/en\/focus\/3d-opportunity\/3d-printing-blockchain-in-manufacturing.html\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4379\" class=\"wp-image-4379 size-large\" src=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-1024x494.png\" alt=\"\" width=\"1024\" height=\"494\" srcset=\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-1024x494.png 1024w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-300x145.png 300w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-768x370.png 768w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-500x241.png 500w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-1000x482.png 1000w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM-800x386.png 800w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-18-at-3.51.44-PM.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-4379\" class=\"wp-caption-text\">Source: Deloitte University Press<\/p><\/div>\n<h4><b>IP Rights Management<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In short, here\u2019s how blockchain works. It provides a digital, distributed ledger that is fully documentable and attributable. Entries are permanent, transparent and searchable. Each new entry serves as a new \u201cblock\u201d in the chain. With cryptocurrencies like Bitcoin and Ethereum, it serves as the data and security layer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the Kodak announcement alluded to, it can also play an important role in the management of intellectual property. Just like photographers, product designers also struggle with controlling the use of their work and ensuring they are fairly paid. In the past they would file for copyright, trademark and patent protection. When competitive offerings violated their IP, they had a choice to make. Allow it to happen, or use the legal means at their disposal to stop it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually that decision was based on the size of the infringement and the amount of publicity it generated. Sending a \u201ccease and desist\u201d letter is easy. Suing someone to get injunctive relief and damages is a much more expensive proposition. Most people and companies won\u2019t do it unless they see a potential return on that investment. Legal action against another company or a wealthy individual makes sense. They can pay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with 3D printing, the barrier to entry is so much smaller. Individuals all over the globe have become \u201cmakers.\u201d In that environment, IP rights management and enforcement becomes much more difficult. As manufacturing becomes further democratized, the challenges are likely to escalate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blockchain can help in several ways. First it can provide designers with tamper-proof evidence of ownership. Once the design is registered to a blockchain, that information cannot be removed or changed. <\/span><span style=\"font-weight: 400;\">In theory, third parties, like service bureaus and retailers could see the complete chain of ownership of a work, including any licensing information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could also help in the patent process. In most countries, the rights to an invention typically belong initially to the first person to file a patent (\u201cfirst-to-file system\u201d). The best way to do this is in the U.S. is through an initial patent application. In Europe and elsewhere, ideas are typically registered with a notary. If you\u2019re creating new inventions or code frequently, submitting every idea these entities can be impractical and expensive. Blockchain could provide an irrefutable way for inventors to document the date of their innovations, with far less time and cost.<\/span><\/p>\n<h4><b>Licensing &amp; Payment<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Further, blockchain could support licensing agreements and payment. The technology already provides for smart contracts, which are agreements that can be automatically facilitated, executed and enforced. The terms are defined in advance, allowing parties to do business without administrative burden or unnecessary cost. In the case of 3D printing, that could mean licenses that are executed immediately whenever a design file is viewed, edited or manufactured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4380\" src=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/wp-content\/uploads\/2018\/01\/bitcoin-2864204_640.jpg\" alt=\"\" width=\"400\" height=\"264\" srcset=\"https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/bitcoin-2864204_640.jpg 640w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/bitcoin-2864204_640-300x198.jpg 300w, https:\/\/get3dsmart.com\/Stagingsite\/wp-content\/uploads\/2018\/01\/bitcoin-2864204_640-500x330.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>It can also be used to manage financial transactions. Consider Kodak for a moment. What they\u2019ve really announced is an Initial Coin Offering (ICO). ICO\u2019s started out as an unregulated way to raise capital for new cryptocurrencies, but now they\u2019re also being used to fund other ventures. In Kodak\u2019s case, it\u2019s even more complex. They won\u2019t receive any of the proceeds of the ICO, but they will create and benefit from a new market worth somewhere between $20 and $100 million. A company in their position could generate significant revenue for example, by charging transaction fees and serving as a currency exchange.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just established companies. Startups are also getting in on the act. Sirin Labs recently raised over $150 million with an ICO. <em><strong>Guess what they\u2019re going to make?<\/strong><\/em> A <\/span><a href=\"https:\/\/www.coindesk.com\/blockchain-pocket-phone-behind-sirins-157-million-ico\/\"><span style=\"font-weight: 400;\">smartphone<\/span><\/a><span style=\"font-weight: 400;\"> with special features for cryptocurrency enthusiasts. The company says the product will fill a need in a fast-growing market: a secure device that can simplify the use of blockchain technology across multiple applications. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes my head spin.<\/span><\/p>\n<p><b><i>3D-Token<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sirin isn\u2019t the only startup trying to leverage cryptocurrency to raise funds and build out their business model. One example in the 3D printing industry is 3D-Token. They created an ICO to build a blockchain-based network of 3D printers. The goal is to have over 1,000 nodes and 3,000 3D printers on their network, giving their \u201cNetwork Robots Workforce\u201d a capacity of 22 million hours of production time and the ability to output over 300 tons of workable bioplastics annually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, in addition to serving as a form of currency exchange, 3D-Token plans to use the coins issued as part of their ICO as a form of payment on their network. Their Marketplace \/ Crowdfunding online platform will allow 3D-Token holders to \u201cexchange their tokens peer-to-peer,\u201d to buy capacity from the Network Workforce in order to complete print projects, and \u201cparticipate in other crowdfunded projects\u201d related to the 3D manufacturing world. <em><strong>Hmmm.<\/strong><\/em><\/span><\/p>\n<p><b><i>Moog<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Moog Inc. is a worldwide designer, manufacturer, and integrator of precision control components and systems. The company is entrenched in several vertical markets, including aerospace, vehicles, marine, industrial machinery, alternative energy and medical equipment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moog is both a consumer and supplier of additive manufacturing. Through their long-term involvement with additive technologies, they\u2019ve seen first-hand the power of a digital workflow. Moog recently announced plans to <\/span><a href=\"http:\/\/www.moog.com\/news\/blog-new\/IntroducingVeripart_Issue3.html\"><span style=\"font-weight: 400;\">capitalize<\/span><\/a><span style=\"font-weight: 400;\"> by building out their own digital manufacturing network. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In their view these kinds of networks have the potential to support:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High quality rapid prototypes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entrepreneurs and start-ups with limited capital access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customized\/tailored goods, \u201cquantity of one\u201d production runs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spare parts that can be printed by end users on-demand at the point of use and time of need to reduce inventory and improve availability (a powerful new option for supporting in-service platforms)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But Moog also recognizes several challenges to digitizing the manufacturing of physical products, including technology, engineering, and data management issues, in addition to other business impacts, like regulation, intellectual property protection and licensing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moog\u2019s answer is to build a solution for digital-enabled parts. The system, called <\/span><span style=\"font-weight: 400;\">MOOG VeriPart<\/span><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\"> promises to provide secure, authentic parts for distributed supply chains. Based on blockchain technology, it will offer provenance and traceability, using a digital ledger to provide history, secure transport, and authenticity of digital part designs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moog says it has \u201cmade a deliberate business decision to be part of the disruption caused by 3D printing and blockchain versus being disrupted by them.\u201d The firm \u201crealized the greatest impact our business was going to be how these technologies upended the business models and supply chains employed by manufacturers today.\u201d<\/span><\/p>\n<h4><b>More Chicken &amp; Egg<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">I\u2019ve written about <a href=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/2017\/08\/28\/3d-printings-revolutionary-infrastructure\/\">this<\/a> so much that I think I\u2019m starting to moult. In this case, the chicken &amp; egg are production capacity and asset management. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, a lot of different companies recognize the potential of blockchain in protecting intellectual property and managing payment, not to mention new revenue opportunities with cryptocurrency. But with 3D printing, that requires a production network that can operate at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3D-Token and Moog both seem to understand this issue. 3D-Token is trying to tackle both problems simultaneously, by using an ICO to build both capacity and a more secure workflow. It seems like Moog is stacking blockchain on top of their existing production system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Moog is more focused on the industrial sector, 3D-Token appears to have their sights set on new product development. Both are attractive markets, but if McKinsey is correct and 5-10% of all consumer products (in applicable categories) are eventually 3D printed, they will account for over $500 billion in annual economic impact. That\u2019s a big vein of gold that so far, no one is prepared to strike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the recent Inside 3D Printing conference in San Diego, I spoke on the <a href=\"https:\/\/get3dsmart.com\/Stagingsite\/\/\/2017\/03\/28\/heres-proof-need-technology-utterly-transforming-society\/\">topic<\/a> of emerging technology, and specifically how new innovations like artificial intelligence and virtual reality will combine with 3D printing and other advanced manufacturing tools to change the way we make things. At the end, someone asked about the impact blockchain might have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My answer was that blockchain is likely to play a big role in how assets are managed and might even be the future of payment. However, the bigger challenge is in building out a network of capabilities that can allow brands to produce what is needed, when and where it is needed, at scale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I also reiterated my stance that successful networks will utilize production equipment, not a daisy chain of small desktop printers. The 2D printing industry proved that well enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a big-ass production network is a multi-million dollar play where return on investment is probably years or even decades away. Figuring out how to solve that dilemma seems like the highest priority. In the consumer segment at least, securing intellectual property and managing payment doesn\u2019t seem very enticing if a brand can\u2019t generate enough product sales to justify the all the pain that accompanies digital transformation.<\/span><\/p>\n<h4><b>Blockchain To The Rescue?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Maybe that&#8217;s another area where blockchain can benefit? Back in September, Forbes <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jonathanponciano\/2017\/09\/22\/blockchain-tops-4-5-billion-in-private-funding-this-year-but-deal-growth-stalls\/\"><span style=\"font-weight: 400;\">reported<\/span><\/a><span style=\"font-weight: 400;\"> that so far in 2017, total investment in blockchain exceeded $4.5 billion, including the sale of $2 billion worth of coins or tokens. In 2016 by contrast, $256 million worth of tokens were sold. With that kind of growth, significant capital is being generated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps manufacturers, brands and retailers will figure out how to leverage ICO\u2019s to build out large digital manufacturing systems?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Raising cash is only part of the answer. Companies must also be able to execute in a highly fluid environment. Building a large-scale digital manufacturing network at this point in the technology curve requires an architecture that anticipates continued innovation. People, processes, and technology must be identified and incorporated into the system. They\u2019re all likely to morph over time. In a scenario like that, where disruption is nearly constant, a culture must be in place that not only accepts, but actively embraces change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my experience, that excludes many existing brands and retailers. They talk a good game, but have been blindsided by nearly every new technology, from eCommerce, to mobile and more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eventually 3D printing will profoundly change how products are manufactured and sold. <\/span><span style=\"font-weight: 400;\">Companies who wish to compete in that new reality need to focus less on buzzwords and more on building out their networks. In the past, he or she who owned the data, owned the customer. If social media has taught us anything it&#8217;s that nowadays, he or she who owns the platform, owns everything. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For 3D printing to go beyond prototyping and make real money from end-use part production, large-scale digital manufacturing networks will need to be constructed. Once the infrastructure is in place, blockchain could play a big role in helping protect intellectual property and manage licensing and payment. But if used strategically, the cryptocurrencies enabled by blockchain<a class=\"article-read-more\" href=\"https:\/\/get3dsmart.com\/Stagingsite\/2018\/01\/18\/3d-printing-another-block-blockchain\/\"><i class=\"flownewsicon fa-angle-double-right\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":4377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[68,287,281,97,282,284,285,83,148,288,289,283,286,88],"class_list":["post-4375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-3d-printing","tag-3d-token","tag-blockchain","tag-chicken-and-egg","tag-cryptocurrency","tag-intellectual-property","tag-ip","tag-kodak","tag-licensing","tag-moog","tag-network","tag-parts","tag-payment","tag-prototyping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will 3D Printing Add Another Block to the Blockchain? | Get3DSmart<\/title>\n<meta name=\"description\" content=\"Blockchain could play a role in 3D printing by helping protect intellectual property and manage licensing and payment. 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